mind maps.

development of the brand.

This is my final 3 logos, a lot has changed from the start but i think that its changed for the better and i think that it would be a really affective logo and that it would be a good seller in a shop because of its changed colours, style and the way that it stands out.

With this screenshot iv got a couple of my logo ideas over background colours with some that have textures and some that just have different colour styles and variations. I decided to try and put things like the weight and the Fair Trade logo on so that it could start to take shape as well as seeing how it all places out on the page.

This is just some examples and ideas of what kind of colours i could use for my final box logo design designs, i tried keeping the colours traditional and to keep the colours to a certain theme and style for example dark's over lights and to have the flavours represented by the colours, for example Dark Chocolate to have darker colours.

This is the examples I have of my Logos, there are a couple similar ones that may have only changed slightly, for example i may have changed the type, the placement or an extra feature like the ribbons or images on some of the others. As you can see i went with the idea at the bottom of the page but it still looks along way off of my final design. That's because i deiced to take the circle from the one on the top with the types and positioning of the bottom and to turn it into a completely different logo. This was decided after a group discussion and some of the feedback that i took from other students.

This is just a few ideas of some nice decorative type faces that i could use on my box's for my titles and names, i tried looking for some specific typefaces so i looked for ones that have some simple curves but are still easy enough to read.

This is a couple of simple thumbnails that i did at the start to get up a rough idea of how my logo could work out, some have a structured border and some just have a simple type based logo style.

Research